![]() ![]() In peddling their jargon-heavy black and white prescriptions on financial prudence and general well being, they are knowingly and unknowingly oblivious of the expressions of playful amusement and suppressed yawns that the so-called ‘deprived’ reserve for the seemingly ‘privileged’ - stemming more from doubt than disbelief.Ĭontinuing our offbeat experiments in the realm of financial literacy initiatives across India, (Read: Kaleidoscope of Possibilities), IIFL has always sought to make the financial literacy landscape as inclusive as possible – holding workshops and interactive sessions for stakeholders across spheres – school children, collegians, professionals, entrepreneurs, housewives, slum children, people on daily wages, cleanliness workers, plumbers, electricians, turners, fitters, contractors, cooks and blue-collar and white-collar staff of entities across spheres including municipal corporations, hospitals and clinics, hotels and resorts, traders and merchants, service providers and middlemen – both from manufacturing and service sectors. Contrary to popular perception, the supply-side forces, in the mad rush to emancipate the downtrodden, are themselves found deprived when it comes to even reading the minds of the audience, leave alone identifying its needs. Thanks to the arid, bureaucratic mechanisms of conventional NGO bodies, proletariat activists and CSR practitioners across the globe, social responsibility, knowingly and unknowingly, has come to harbor several blatant assumptions about the larger cause of end-beneficiaries (often generically slotted as ‘target groups’ or ‘deprived’ communities) Conveniently overlooked in the process is the plain fact that their deprivation is only circumstantial and in no way indicative of the instinctive and intellectual capacities inherent within the community. IIFL’s freewheeling experiments in financial literacy at the grassroots have only reinforced an elementary need: that before we seek to explore the inherent possibilities of this fertile space, we must strive to explode the myths and misconceptions that constrict them. ![]()
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